Holistic Health-Sport- Wellness-Retail Science And Sustainability

Biography

Belinda Moses is a storyteller and media strategist. For the bulk of her career in media she worked as a political journalist and news anchor at South Africa’s only independent television station (eNCA) for a decade covering both national and international stories. Amongst her more noted work, Belinda covered the infamous multimillion rand arms deal, the recall of former President Thabo Mbeki, the 2007 Mumbai Terror Attacks in India, the inauguration of President Barack Obama in the US and the death of former President Nelson Mandela. She’s also anchored the live Prime Time News Bulletin on eNEWS to a viewership of 9 million daily. Belinda thrives on live reporting and presenting of high profile stories. She honed her skills at various international courses in television reporting including: the Thomson Reuters Foundation on Health reporting courses in the UK, the CNN Journalism Fellowship in Atlanta, US and she is a Duke University Media Fellow at Sanford University, United States - where she spent intellectually stimulating time with international peers focused on media matters and challenges giving her a unique opportunity to meet newsmakers, policymakers and international broadcasters. Belinda has been attached to various high profile African newsmakers, more recently Adv Thuli Madonsela as her Chief of Staff and Head of Communications. Here she was tasked with coaching and advising on media matters and strategies aligned to the mandate needed. Belinda also used her media knowledge in order to craft the right messages needed for mass consumption especially in a crisis. She is passionate about democracy, human rights, governance and justice issues on the content and worked specifically on successful campaigns to this end. Most recently, Belinda led the Campaigns directorate for the Southern Africa regional office: Amnesty International. Here, she was responsible for overall quality of campaign plans and communications output from the regional office, coordinating with or seeking input from Continental or Global teams as required. Belinda ensured compliance with globally developed quality assurance and impact assessment methodologies to ensure consistency and impartiality and measure human rights impact within the region. Her job is to manage the development and implementation of human rights campaigns and advocacy communications plans for countries within the office’s remit, in line with globally agreed priorities and strategies. She also was tasked with managing the Regional Office’s campaigns field work in order to ensure that political, strategic, technical and security concerns are reviewed and adequately mitigated and well as ensure integration of campaigns and research in order to provide an effective, coherent programme of work which delivered tangible outcomes for human rights in conformity with the organization’s mission and consistent with its priorities, strategies and standards. She represented AI, including in the field, with government officials, international organizations, civil society organizations, public events and the media, developing and communicating messages crafted at influencing the appropriate audience. Belinda also pursued and achieved her Masters in Human Rights and is currently in her second year of studying French as she believes it will add to her work on the African continent. Belinda is in the business of telling the stories that matter through every medium that has the power to connect. She is now the Associate Director of Communications at the Campaign for Tobacco Free Kids - a global tobacco control advocacy organization funded by the Bill and Melinda Gates Foundation. Belinda works with a diverse group of communications experts in 14 countries as a strategist and technical expert leading campaigns calling for legislative changes in tobacco control in the fight against the killer addiction.

Research Interest

Health Care